Are you an accountant struggling to attract more clients? In today’s competitive digital era, local SEO service for accountants is one of the best ways to improve search engine rankings.
However, choosing the right white label local SEO service provider like Autus Digital Agency can make all the difference. Using proven local SEO tactics can benefit accountants in increasing their local website traffic and conversion rates. Paid ads can also work well but SEO attracts the most genuine leads that are actively looking for accounting services in your local area.
In this blog post, we will delve into some winning local SEO techniques that will help accounting firms climb up the search engine rankings. Let’s dive deeper below.
10 Local SEO Tips For Accounting Firms
Create or Claim Google My Business Profile
To get started with local seo service for accountants, claiming a Google My Business account is a must. Nearly 46% of Google searches look for local information. So, optimizing your GMB profile with all the important business information like name, address, contact number, services, and operating hours will increase your local online visibility. You must also ask your satisfied customers to share positive reviews to rank higher on search engines.
Keyword Research
Keyword research is an important part of SEO. It will help you identify how your target audience is searching for accounting services. They will certainly not just search “accountant;” rather, they may be using phrases like “best accountants near me,” or “best accounting firm (city name).” Finding the right location-specific keywords using advanced tools like Google Keyword Planner, or SEMrush will help you find the relevant targeted keywords.
Location-Specific Content Creation
Content plays the most important role in the success of your SEO campaign. So, pay extra attention to what type of content you publish on your website. Even for guest posts, and social media posts, create content that your target audience resonates with. Use location-specific keywords throughout the content but avoid keyword stuffing as it can lead to penalization.
Earn Backlinks
Backlinks are hyperlinks from some other reputed websites to your website. It helps search engines understand your expertise and credibility, eventually helping in indexation and ranking. Publishing relevant and useful content will improve your chances of earning backlinks from reputed websites.
Internal Linking
An internal link is a link from one website’s page to another. Internal links encourage website visitors to explore your services and let them understand about your accounting firm. This can help your web page to rank higher on search engine page results.
Technical SEO
There’s no meaning of putting all SEO efforts if Google cannot find, crawl, and index your website pages. You need to conduct a site audit to identify any technical issues that may impact your visibility and rankings. It includes checking the website’s loading speed, troubleshooting or deleting broken links, minifying code, and implementing HTTPS security.
Consistent NAP Information
NAP stands for Name, Address, and Phone number. White label local seo services ensures consistent NAP citations across all online platforms including social media profiles, websites, and local business directories. This will establish your authoritativeness and credibility in the eyes of search engines as well as potential clients.
Optimize Website
Optimizing a website for local searches is important for better results. It will enhance your SEO performance. Make sure to use long-tail and location-specific keywords in your title tags, meta descriptions, headlines, image alt texts, and website content. It will help Google understand your services and expertise.
Mobile Optimization
Having a mobile-friendly website is an important ranking factor. Make sure that your website is accessible from smartphones, and tablets. A slow-loading website can increase bounce rates, eventually impacting rankings.
Monitor Your SEO Performance
Monitoring the performance of your SEO campaign is crucial as it will help identify what changes or adjustments are required for future strategies. It will enhance your SEO and help you climb higher on search engines.
Autus Digital Agency is your go-to digital marketing company if you are looking for the best Local SEO service for accountants. Call us today for more information.
